Having recently read a recent article by Virgin Group Founder
Richard Branson, I thought it might be interesting to apply his 5 key elements
on how to pitch to selling yourself as a candidate for a job:
1. What’s in it for them?
Branson informs us that any entrepreneur that is
hoping to launch their first business often neglects to put much thought into
the concept and this can therefore lead the investor to feel that they “lack
clarity in the proposed deal.” What we can take from this from the perspective
of a candidate pitching for a job? Remembering that you need to be specific in how
you are selling your skills: “I have experience from X,Y and Z company
undertaking skill X. Here is an example…” Being specific enables the employer
to not only understand your abilities, but also to assess your transferability
to their specific role. It is then that they realize what is in it for them. Your
skills can be an asset to their company.
2. Be Clear
In a business sense, being clear according to Branson
means “demonstrating a knowledge of your concept or industry and laying out a
step-by-step plan.” This is excellent advice for job seekers. Be clear on what
you have done and what you hope to gain from the position you are applying for.
Tell the interviewer a story: “I single-handedly handled the compliance project
for X company, whilst doing this I encountered an issue, I overcame the issue
by…this meant that going forward..” This shows them in a very straightforward
manner you have previous experience, encountered and issue, resolved and learnt
from it. Sold.
3. Demonstrate smart disruption
Branson tells us that this means emphatically
explaining how your new company can give the customer a better deal than
competitors. In the employee/employee situation, demonstrate exactly why they
should hire you over any other candidate. What makes you different?
4. Plan for sustainable growth
“explain how to tackle inevitable technological
changes and market shifts that are heading your way” he tells us. In a
situation where you are on the job hunt, plan for sustainable growth by keeping
up to date with the latest technological changes and market shifts personally.
Enroll on courses, volunteer, keep up to date with the latest news and market
developments in your field. Don’t get left behind. The longer you are out of a
role, can often meant he harder it is to secure your next role – why not bridge
the gap, keep your skills up to date?
5. Show your strengths
Showing perspective investors that you have the right
people working in your new company is the key to pitching according to Branson.
This goes without saying, when selling yourself as a candidate – you have to
show your strengths! It never amazes me how many times in interviews,
candidates openly provide their weaknesses or explain the skills that they do
not have rather than truly selling with a passion, the skills they do have or
even the transferrable skills they have. Be your own cheerleader!
Selling does not come easy for everyone, but if you plan and deliver with
confidence your audience will be receptive. Whether you are selling an
inanimate object or your own skills and experience. Set yourself an objective.
What do I want to achieve from this?
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