Companies spend hundreds of dollars, bags of energy and a lot of time striving to come up with a brand that incorporates who they are and what they stand for. A huge amount of this brand is channeled into certain key words or taglines that are then used to sell the organization. But the big question is, are these values being translated into the work place or are they purely a promotional tool?
When researching the mission statements of some larger companies, I came across Coca Cola and noted that one of their ‘missions’ is to “create value and make a difference”. This is certainly something to strive for when marketing your company but also something that one would hope is adhered to internally as well as externally. What are the values of your company and do they translate within, as well as out with?
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