As part of the recruitment process, HR professionals and hiring
managers are likely to post a description of the job they are trying to
fill onto internal and external job boards, and shortlist suitable
candidates from the applicant pool.
While this method is still
widely used among organizations today, employer branding has become
extremely important to the practice of recruitment in terms of
attracting candidates and eliciting applications.
Employers have
to sell themselves as much (and as effectively) as the employees they
are interviewing. Candidates not only want to land the job but they also
want to work for a good, reputable company that they can trust and will
be proud to work for.
Job postings are great for drawing in the
active applicants, but what about all those brilliant passive candidates
out there? Having a strong employer brand will allow you to reach top
talent and attract candidates that you may not find through traditional
methods.
This is an investment that will have massive returns for
your organization, not only for recruitment but for overall success of
the business.
No comments:
Post a Comment