There are many steps an individual takes when preparing for an interview. They dress in appropriate clothing, they bring copies of their resume, they update their portfolio and they go over their expected questions and answers in their head. But there is one thing that most people forget to do and it can be the one point to set you apart from all the other interviewers: doing research on the company you will be interviewing with.
Spend time looking at their website and become familiar with their line of business and the company’s values and culture. Search past news articles to see what kind of community involvement they may have or other fun facts. You should also research their competitors and see how they differ from each other. This information will take some time to put together, but your background knowledge of the company will pay off and the interviewers will surely notice.
Make your research your competitive advantage. When the all-important question arises of “Why do you want to work with us?” you will have all of the right answers. This will show you are interested in being a part of their team, which will surely make you memorable and desirable to the company.
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